W.I.N. from Within!

The Playbook for Building
Unshakable Confidence

Coming in November 2026

Confidence is not something you are born with. You build it, one day at a time, from the inside out.

This 30-day playbook gives you a daily way to do it, using stories from sports and life to turn doubt, setbacks, and obstacles into your next opportunity.

Each day gives you:

A story that opens the lesson

A way to reflect on your own game

One action to take before the day ends

Cover of a book titled "W.I.N. From Within: The Playbook for Building Unshakable Confidence" by Alex Dumas, featuring a man in a blue suit standing in an empty theater with rows of chairs.
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  • “What stood out to me about W.I.N. from Within is that Alex doesn’t treat confidence as something you either have or you don’t. He treats it as something you build. Through his own experiences, he challenges you to understand who you are, be intentional about where you’re going, and pay attention to who you have around you. It’s honest, practical, and rooted in the reality that becoming who you want to be requires doing the work.”

    — Jeremy Fusilier Sr., Author of Becoming the Blueprint

  • "Warning: This is not a mindset book. This is a GET set book. If you want to be on a guided journey toward what success truly means and feels like to you, pick up this book - and get ready to do the work. With daily exercises, this isn't another feel-good read about how someone else made it - and you can too! No. Alex Dumas has clearly dedicated this book to your winning, whatever that means to you. In a world full of fluff, Alex keeps it real and reminds us that when we sit and focus on finding success from the inside out, we can handle the losses and upsets of life and work with greater ease and a clearer outlook. What a gift."

    —  Cait Donovan | Keynote Speaker and Author of Mismatch: Why Good People Burn Out in Good Organizations

  • “WIN from Within is brilliantly written and incredibly engaging. Alex Dumas takes the competitive nature of sports and draws out lessons that translate naturally into everyday life and personal and professional development. What stood out most was the interactivity of the book, the short, resonant lessons, and the way Alex weaves in his own experiences, bringing credibility and authenticity to the message. For anyone who appreciates sports and the lessons the game can teach us beyond the field, this book will resonate.”

    —  Kashaun Parker | Business Strategy and Development Expert

  • "W.I.N. from Within! is a brilliantly engaging, practical guide to building confidence from the inside out in the spirit of a true coach. Dumas combines honest personal stories, memorable sports analogies, and meaningful daily challenges to help readers strengthen their self-worth, move beyond setbacks, and take ownership of their growth. As a performance coach myself, I recognize how so many people gravitate toward stories of the underdog who came back swinging. Dumas provides a brilliant play-by-play on staying the course in sports, business and life with W.I.N. From Within!

    —  Jennifer Mecham | CEO, Elevated Thinking and Peak Performance Coach